Launch Party for a Buzz

Let's Start the Party Up

Campaigns' social media engagement is essential for promoting a view of brand awareness for ROI in today's music industry. When creating a new product, the actual development process is only half of the job. The other half involves the promotion and launch of the product. A successful product launch is one of the most critical aspects of product marketing. Making sure that everyone knows the name of your brand is not enough.

Who Party is This?

Rio is from Myrtle Beach, South Carolina. Over the years, Rio's built a large following and fanbase on social media, creating his presence and directing his efforts to his demographic market for each live and virtual performance to promote his music. He constantly engages with fans through social media to stay relevant and to keep them wanting more.

Rio Performance at the house of blues

What can we do to promote?

The goal is to have a product launch that is often a make-or-break moment for a company. Depending on the engagement surrounding the single promotion, there are many variables to consider for a successful launch.

“Product concept” comes with four elements to create campaign awareness. Ideation is to find your audience. The concept is to let consumers hear your music. Product testing would evolve into a survey for the use of the product on social media to create buzz and evaluate consumer reactions. This idea could help get feedback. The launch is a collaboration of images, research, marketing, communication, and a checklist.

Infographic made in Canva by Lorenzo Green.

When and where would you go to the party?

Rio's primary target audience age range is 22 -to 30 -year-old. So, he could aim for a consumer income range of 50,000 and below. His party can get located in cities like Dallas-Fort Worth, Chicago, or Atlanta.

Why promote through media?

Media consumption has grown substantially over the past few years since the lockdown; therefore, social media gives inspiration and insights. Today shows that more than 70% of the population also have social media accounts, between men and women (ÖDMARK, 2022).

Chart made in Canva by Lorenzo Green.

Chart made in Canva by Lorenzo Green.

How can we promote the launch?

Therefore, Rio plans to follow KPIs to measure his performance as a three-month campaign to promote the launch. He wants his marketing initiatives to run through social media channels for his fanbase to maximize his fans and awareness. He also wants to market his latest work by following a schedule of weeks and time, therefore seeing posts views and feedback.

Conclusion

The ability to “engage” from person to person has changed the course of online social relationships for independent artists. For this reason, targeting demography is much better for understanding the competition to produce a more effective marketing campaign and optimize resources. Research into how to engage should focus on video and images on how emotions are involved in launching a product.

Waiting on this Moment!

Product launch is attractive, especially marketing campaign before launch. Check out some of these articles to have more insght.

https://www.socialtables.com/blog/event-planning/new-product-launch-event-ideas/

https://grin.co/blog/6-winning-product-launch-ideas-you-never-knew/

https://www.qualtrics.com/experience-management/product/product-launch